Manajemen Hubungan Masyarakat: Strategi Mempertahankan Citra Positif Sekolah

Authors

  • Siti Raudhatul Jannah Fakultas Tarbiyah dan Keguruan, Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
  • Siti Muhibah
  • Khairunnas Khairunnas

Keywords:

manajemen hubungan masyarakat, citra sekolah, madrasah aliyah negeri Insan Cendekia

Abstract

Abstrak: Penelitian ini membahas tentang peran manajemen hubungan masyarakat dalam mempertahankan  citra positif sekolah yang dilakukan di Madrasah Aliyah Negeri  Insan Cendekia Jambi (MAN IC). Penelitian ini merupakan penelitian kualitatif deskriptif dengan menggunakan teknik pengumpulan data observasi nonpartisipan, wawancara tidak terstruktur, dan dokumentasi, sedangkan teknik analisis data yang digunakan adalah reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa peran manajemen humas dalam mempertahankan citra positif Sekolah dilakukan dengan menjalankan fungsi-fungsi manajemen serta menjalin hubungan yang harmonis dan kerja sama dengan pihak internal maupun eksternal sekolah, serta membangun komunikasi yang intens dengan pihak Telkom dalam mengatasi persoalan akses komunikasi.

 Kata Kunci: manajemen hubungan masyarakat, citra sekolah, madrasah aliyah negeri Insan Cendekia

 Abstract: Public relation management: strategy to maintain positive image of the School. This study aims to investigate the role of public relations management in maintaining a positive image of the school in State Islamic Senior High School Insan Cendekia (MAN IC) Jambi. This research was a descriptive qualitative. The technique of data collection are nonpartisipation observation, unstructured interviews, and documentation, whereas the analysis of data was used data reduction, data presentation and conclusion. Technique  of authenticity  the data used triangulation of source and triangulation  of technique. The results revealed that the role of public relations unit to emerge a positive image of the School is by operating  management function effectively,  building relationship and cooperation both internal and external parties of the School, as well as  establishing good communication to Stakeholder (e.g. Telkom) to overcome obstacle in communication access

 Keywords: public relations management, school image, state Islamic senior high school Insan Cendekia

Abstract

Abstrak: Penelitian ini membahas tentang peran manajemen hubungan masyarakat dalam mempertahankan  citra positif sekolah yang dilakukan di Madrasah Aliyah Negeri  Insan Cendekia Jambi (MAN IC). Penelitian ini merupakan penelitian kualitatif deskriptif dengan menggunakan teknik pengumpulan data observasi nonpartisipan, wawancara tidak terstruktur, dan dokumentasi, sedangkan teknik analisis data yang digunakan adalah reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa peran manajemen humas dalam mempertahankan citra positif Sekolah dilakukan dengan menjalankan fungsi-fungsi manajemen serta menjalin hubungan yang harmonis dan kerja sama dengan pihak internal maupun eksternal sekolah, serta membangun komunikasi yang intens dengan pihak Telkom dalam mengatasi persoalan akses komunikasi.

 Kata Kunci: manajemen hubungan masyarakat, citra sekolah, madrasah aliyah negeri Insan Cendekia

 Abstract: Public relation management: strategy to maintain positive image of the School. This study aims to investigate the role of public relations management in maintaining a positive image of the school in State Islamic Senior High School Insan Cendekia (MAN IC) Jambi. This research was a descriptive qualitative. The technique of data collection are nonpartisipation observation, unstructured interviews, and documentation, whereas the analysis of data was used data reduction, data presentation and conclusion. Technique  of authenticity  the data used triangulation of source and triangulation  of technique. The results revealed that the role of public relations unit to emerge a positive image of the School is by operating  management function effectively,  building relationship and cooperation both internal and external parties of the School, as well as  establishing good communication to Stakeholder (e.g. Telkom) to overcome obstacle in communication access

 Keywords: public relations management, school image, state Islamic senior high school Insan Cendekia

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Published

2018-10-12

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